The Essential Traits of a Good Project Sponsor

Alan Herrity  | June 14, 2024

Good sponsorship is critical for project success.

A sponsor’s role is to oversee the project and ensure it meets its objectives while navigating the many issues and bottlenecks it may encounter.

It takes considerable skill and a unique set of characteristics to succeed.

We have distilled these essential ingredients based on discussions with experts across the project delivery landscape.

THE TRAITS OF A SPONSOR

Sponsors need to be engaged, authentic, and willing to put the needs of the initiative, or even the organisation, ahead of their own.

They need to drive the transformation to its conclusion and provide guidance and advice to others along the way.

Sponsors should have a leadership mindset and realise that while it is a great privilege to lead a project, that honour also comes with great responsibility.

You need to be open-minded and approachable to project leaders so they can discuss their challenges and problems with you.

Create a space for two-way feedback so everyone feels comfortable talking to you.

PROJECT SAFETY

There’s an element of psychological safety that needs to be kept in mind as well. Sponsors need to help project managers and delivery leads navigate the politics and personalities that abound in every organisation.

Sponsors must create a safe environment for everyone working on the project, even if they need to deliver bad news.

A seasoned transformation executive explained why this is important.

“At times, our project managers don’t feel safe reporting a colour other than green,” the executive said.

“They fear that their program may be stopped, and they have pressure to deliver outcomes.”

If a sponsor doesn’t create a safe space to report accurately, issues that could be resolved may be covered up and left to fester.

Transparency for all is critical.

PROJECT CULTURE

Good sponsorship can also be attributed to the culture of the organisation and how it impacts a project.

This includes everyone's expectations, how brave the leadership is in making tough decisions, and how much courage they have to overcome the challenges.

Sponsors need to take on this culture and display behaviour that reflects it.

Make sure you are part of the program and that it is connected to the organisation’s strategic priorities and operating style.

“Embodying the traits of a good sponsor entails a commitment to transparency, engagement, and unwavering support,” another executive said.

YOUR COMMITMENT

You also need to allocate sufficient time to sponsor a project properly. It’s not just a side gig that you can do when time permits; it needs dedication.

And don’t be afraid to ask for help yourself when you need it.

“I think that it is a really good idea for organisations to run project sponsor training,” our project executive noted.

QUESTIONS TO ASK

Lastly, look at different options to solve issues and think about how things are positioned at steering committees.

Make sure you keep asking questions.

  • How can I help?
  • How can we create an environment where it’s okay to talk about challenges without being blamed?
  • What can we do differently?
  • Is there something I can do differently?
  • How can I use my influence to help support the program?

Conclusion

Embodying the traits of a good sponsor entails a commitment to transparency, engagement, and unwavering support.

Ultimately, it's up to the sponsor to steer the organisation towards its transformation goal.


To find out more, email Alan Herrity, Director, Momentum Search and Selection.

 

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