How to Craft a Standout Elevator Pitch to Enhance Your Personal Brand

Alan Herrity  | May 26, 2024

In a crowded job market, landing an interview can be challenging.

Your CV might get lost in a flood of applications, so a good elevator pitch can make all the difference in getting the attention you need.

The sales technique derives its name from the concept that you should be able to sum up your key points in the time it takes to ride an elevator to meet a client for the first time.

This means you have 30 seconds to a minute to deliver a compelling description of what you have to offer.

Use our elevator pitch template below to make that first crucial impression in the recruitment process.

 

Part 1: Introduction

  • Who you are.
  • The technology or business problems you solve.
  • The reason you are applying for the role.

 

This requires a deep reflection on your experience and how it matches the job on offer.

Part 2: Examples of Success

  • Provide examples of problems you have solved.
  • Use metrics to demonstrate your success.
  • Highlight key outcomes.

 

Part 3: Value Proposition

  • Emphasise the benefits you bring to an organisation.
  • Showcase your strengths and contributions.

 

Part 4: Call to Action

  • Close with a positive action.
  • Schedule a follow-up interview.

 

Here’s a sample pitch.

Imagine talking to a Chief Information Officer who needs to deliver a Finance Transformation initiative.

 

“My name is Alan Herrity.

“I’m calling to discuss my application for the role of Senior Project Manager - Finance Transformation.

“I am an experienced Project Manager with 15 years of experience in Australia and overseas. I have successfully delivered three consecutive finance transformations, cutting project delivery costs by up to 40%.

“My role at Company Y was in the same industry, so I understand the challenges you need to navigate, and I can help you achieve a successful outcome.

“With my experience, I can hit the ground running and use the lessons learned from my previous initiatives to save you time, effort, and money.

“Can we set up an interview with your hiring manager to explore this further?”

 

CONCLUSION

 

Crafting an elevator pitch requires practice. A lot of candidates don’t like self-promotion, but mastering this skill could make all the difference.

Remember, you have nothing to lose and everything to gain.

 

To find out more, email Alan Herrity, Director, Momentum Search and Selection.

 

 

 

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