How to Craft a Standout Elevator Pitch to Enhance Your Personal Brand

Alan Herrity  | May 26, 2024

In a crowded job market, landing an interview can be challenging.

Your CV might get lost in a flood of applications, so a good elevator pitch can make all the difference in getting the attention you need.

The sales technique derives its name from the concept that you should be able to sum up your key points in the time it takes to ride an elevator to meet a client for the first time.

This means you have 30 seconds to a minute to deliver a compelling description of what you have to offer.

Use our elevator pitch template below to make that first crucial impression in the recruitment process.

 

Part 1: Introduction

  • Who you are.
  • The technology or business problems you solve.
  • The reason you are applying for the role.

 

This requires a deep reflection on your experience and how it matches the job on offer.

Part 2: Examples of Success

  • Provide examples of problems you have solved.
  • Use metrics to demonstrate your success.
  • Highlight key outcomes.

 

Part 3: Value Proposition

  • Emphasise the benefits you bring to an organisation.
  • Showcase your strengths and contributions.

 

Part 4: Call to Action

  • Close with a positive action.
  • Schedule a follow-up interview.

 

Here’s a sample pitch.

Imagine talking to a Chief Information Officer who needs to deliver a Finance Transformation initiative.

 

“My name is Alan Herrity.

“I’m calling to discuss my application for the role of Senior Project Manager - Finance Transformation.

“I am an experienced Project Manager with 15 years of experience in Australia and overseas. I have successfully delivered three consecutive finance transformations, cutting project delivery costs by up to 40%.

“My role at Company Y was in the same industry, so I understand the challenges you need to navigate, and I can help you achieve a successful outcome.

“With my experience, I can hit the ground running and use the lessons learned from my previous initiatives to save you time, effort, and money.

“Can we set up an interview with your hiring manager to explore this further?”

 

CONCLUSION

 

Crafting an elevator pitch requires practice. A lot of candidates don’t like self-promotion, but mastering this skill could make all the difference.

Remember, you have nothing to lose and everything to gain.

 

To find out more, email Alan Herrity, Director, Momentum Search and Selection.

 

 

 

By Alan Herrity March 17, 2026
Case Study - Test Director - Core Banking Migration
By Alan Herrity March 17, 2026
Case Study - Process Architecture & Governance Leader
By Alan Herrity March 17, 2026
Case Study - PMO Director – Confidential Initiative
By Alan Herrity March 17, 2026
Case Study - Program Director – Core Banking & Operations
By Alan Herrity February 4, 2026
Case Study - Innovation and Accelerated Delivery Director
By Alan Herrity February 4, 2026
Case Study - Director - Enterprise Testing
By Alan Herrity February 4, 2026
Case Study - IT Director – Application and Technical Services
By Alan Herrity January 16, 2026
Case Study - Program Manager, Data Centre Exit Program
By Alan Herrity January 16, 2026
Case Study - Senior Manager, Enterprise Data
By Alan Herrity January 13, 2026
Appointing Interim Program Leaders Early Shapes Better Outcomes Organisations rarely struggle to agree which programs matter. Where they often struggle is deciding when to bring a senior delivery leader into the conversation. Recently, an Executive asked me for advice on how to structure and resource a critical program of work. The organisation is still at an early stage. The business case was being drafted, funding discussions were ongoing, and there was understandable desire to ensure success. The question wasn’t about whether leadership was required. It was about timing. My view was clear: the right Program Director should be involved as early as possible to help you shape success. The risk of waiting too long In some programs, senior delivery leadership is introduced once funding has been approved and the initiative is formally underway. By that point, key decisions have already been made. Assumptions have already been made; Timelines, budgets, and benefits are often framed around optimism rather than delivery reality. When a Program Director joins at that stage, they inherit constraints rather than help shape success Their role becomes one of mitigation rather than design. This is rarely intentional. It’s usually driven by a desire to control cost or avoid “over-engineering” too early. But in practice, delaying leadership often creates the very inefficiencies organisations are trying to avoid. What early hiring enables Bringing an experienced Program Director in early changes the nature of the conversation. Instead of planning in isolation, organisations benefit from delivery-informed thinking at the point where it matters most. At an early stage, the right interim leader can help: Shape a credible business case grounded in what is realistically deliverable. Clarify the level of funding required and the benefits that can genuinely be achieved within that investment Define the team, skills, and capability required to deliver, rather than retrofitting roles later and potentially blowing out budgets which were incorrect in the first place. Identify the organisational change impact early and work with the change practitioner/team to ensure success. Why interim leadership is often the right choice For many organisations, this level of program leadership capability doesn’t exist in-house, particularly for niche initiatives. Even where strong leaders are available, they are often already committed to existing priorities. Interim Program Directors offer a practical alternative. They bring a wealth of expertise, sector-specific experience, and the ability to operate independently of internal politics. Importantly, they can focus on setting the program up for success without the land and expand model of the consultancy world. Used well, interim leadership at this stage is not an added cost. It is an investment in clarity, realism, and better decision-making. Shifting the mindset The organisations that consistently deliver complex programs well tend to share one characteristic. They involve delivery expertise early, before plans become fixed and difficult to challenge. They treat program leadership as a strategic design input, not just a delivery function. That shift in mindset often determines whether a program starts with momentum or spends its early phases recovering from avoidable missteps. A question worth considering If you’ve been involved in shaping or sponsoring major programs, you’ll likely have seen both approaches in action. When have you seen prompt hiring of an Interim Program Director materially improve the outcome of a program? And where has waiting too long made recovery harder than it needed to be? Those experiences are often where the most valuable lessons sit. Please contact Alan Herrity to explore this topic further.